To be the name that people trust by combining the intelligent use of technology with exceptional customer service in order to provide responsible financial products.


With Passion and Pride we actively engage with our customers to create an exceptional experience.

Core Values

UUnited – We work together, across teams, to meet the needs of our customers and deliver the right outcomes as one united company.

NNurture – We value our colleagues, encourage development and give praise where due.

CCommunication – We ensure we communicate effectively and actively listen to feedback (from customers and colleagues) to ensure clarity at all times.

LLoyalty – We begin and end with the customer.

EEmpowerment – We empower our employees with knowledge and tools and encourage them to use initiative, all of which enables them to make the right decisions.

Treating Customers Fairly

We take our responsibilities seriously, we give full information to applicants to enable them to make informed borrowing decisions, and work with customers in financial difficulty both sympathetically and positively. We have reviewed and updated our policies where appropriate and our existing policies are all part of our commitment to Treat Customers Fairly. Our call centre agents receive regular training and we have QA programmes in place to ensure high standards of customer service are maintained.